Corporate Social Responsibility

INTRODUCTION
Although the subject “Corporate Social Responsibility” in its present form and content has gained popular attention only in recent years, its origin can be traced back to the evolution of the concept of the welfare state.

As the pace of industrialization quickened employers became more and more concerned with the loss of productivity efficiency due to avoidable sickness or accidents or stoppage of work due to bad personal relationships. This gave rise to the idea of welfare state, which was further strengthening by the growth of democracy and of respect to human dignity during the last 150 years. The framework of a welfare state and with it the concept of social responsibility have thus come to stay in many countries of the world.

The changing image of business in the recent years has lent further support to the idea of social responsibility.   Some public opinion polls in 1960’s and 1970’s in the United States have left businessman disenchanted. These polls have revealed that businessman is viewed as an individual who does not care for others, who ignored social problems, who preys upon the population, who exploits labour, and who is selfish money-grabber. On the other until these opinion were unveiled, the businessmen used to believe themselves, as a practical, down-to-earth, hardworking, broadminded, progressive, and interesting and a competitive free enterpriser. They believe that the society looked up at them as a self-sacrificing community leader, pillar of the society, great supporter of education, in short the salt of the earth. Indeed the businessman in the pre-poll days thought themselves as a happy mix of Plato, Gandhi and Churchill.

OBJECTIVE OF THE STUDY
  * To understand the role of CSR in modern business.
  * To understand the role of CSR in gaining competitive advantage to the organization.
  * To understand different activities in TATA Steel.

SCOPE OF THE STUDY
Scope of the study is limited to study the role of CSR...