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  • Date Submitted: 05/04/2013 09:47 PM
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Collaboration and Innovation at Procter & Gamble study case

  * Read the case ‘Collaboration and Innovation at Procter & Gamble’ and answer the six questions at the end of the case. Answer should be concise integrating course concepts are expected.
  *   Make sure to write your own words do not cut and paste from the internet.
  * Please provide me with a plagiarize check report.  

Questions to be Answered:
1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy?
2. How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each.
3. Why were some collaborative technologies slow to catch on at P&G?
Some of the new technologies that P&G were trying to introduce were incompatible with the Microsoft infrastructure and IT systems that were already in place.
When this occurs, there has to be a work-around. When an employee sees that there is going to be some type of issue with something new that’s being introduced, there’s going to be a certain amount of resistance to it.
They are hesitant to stray systems that are currently in place that works. Because taking time a cost into consideration it is very expensive to implement a new system, especially if initially that system is faulty no one would want to switch away from a working system

4. Compare P&G’s old and new processes for writing up and distributing the results of a research experiment.
5. Why is telepresence such a useful collaborative tool for a company like P&G?
6. Can you think of other ways P&G could use collaboration to foster innovation?


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