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Walmart Case Study

  • Date Submitted: 09/04/2013 05:24 PM
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Introduction

Executive Summary
Walmart Company is currently the world’s largest retailer, and has aggressively entered into the international market since year 1991. Its global operations spanning across 15 countries is attributed to its effective employment of international business strategy.

Its early global expansion strategy into Mexico and Canada is characterised by entering into regions that are geographically closest and culturally most similar. This strategic move allowed Walmart to fully utilise its existing financial and managerial resources to tap into new markets, whilst mitigating risks if the operations fail abroad. Its subsequent expansion into China, United Kingdom, Japan and India are explained by market-seeking initiatives. Its motive to tap into these markets is driven by huge market share, increasing purchasing power and economic liberalisation.

Lastly, Walmart’s further expansions lie within Brazil, Russia, India, China as these countries are anticipated to have the highest economic and purchasing power in the coming decade. To be successful in its future global operations, Walmart has to be vigilant in amending its concept of multinational approach. This allows the company to respond to national operational, market requirements, flexibilities, and product qualities to satisfy customers in different countries differently.

As a concluding remark, Walmart has been successful in entering the global market because of its employment of multinational business strategy. This strategy involves that customers of different countries are treated differently, resulting in high productivity and profitability.

Introduction
Walmart is an American multinational retailer corporation and is also one of the largest retailers in the world (Walmart, 2012). Its global success in foreign markets spanning across Canada, Mexico and China in the 1990s was achieved via a big-box, low price model. However, its subsequent expansion...

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