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Canadian Tire

  • Date Submitted: 11/13/2015 12:30 AM
  • Flesch-Kincaid Score: 29.8 
  • Words: 270
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The first two strategies clarify how core business and the peripheral business are connected and how they support each other. The third and fourth strategies discuss how to increase its profits and sustainable growth from an organizational level, also the future prospect is considered. In general, this is a comprehensive and inter-related corporate strategic developmental blueprint, which I consider a good example for corporates.
In general, Canadian Tire concentrates on 1) providing better customer service experience to maintain and further improve the growth in core retail, with aligned business to reinforce the core 2) expanding new business and increasing the efficiency of the organization. I agree with these strategies because they are connected while certain business is prioritized.  
In order to achieve the first goal, the best method is to maintain and further consolidate its position as the automotive top dealer in Canada. While continuously promoting its authoritative image, they may also consider expand retail businesses to produce new points of profitable growth. And this is actually related with the fourth goal- to create new platforms of growth. For the second goal, I would say organizational integration is they key to support core business. And cost control management may play a key role in inter-business interactions and co-operations. Strategic Objective 3 has a focus on corporate culture and sustainable development. The best way to ensure the implementation of this goal is to introducing new technology, especially information technology. It is not surprising that giant corporate needs the most advanced technology to increase its proficiency. Moreover, employees’ sense of belonging is fundamental to a healthy corporate culture.


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