From Rio to Tokyo

FromRioToTokyo

Pieter de Kroon
Floor Lindelauff
Sion Marx IM1SXb
FromRioToTokyo

Business Plan course 1.3, Zuyd University Maastricht
Teacher: Ed Overes
Coach: Mrs. Cuipers

Pieter de Kroon
Floor Lindelauff
Sion Marx IM1SXb

Contents
Summary 3
Chapter One Research proposal 4
Research questions 5
Chapter Two Personal Plan 6
CV and Motivation Pieter de Kroon 7
CV and Motivation Floor Lindelauff 9
CV and motivation Sion Marx 11
Chapter Three   Marketing Plan 12
FromRioToTokyo 13
Chapter Four Financial Plan 14
Expected Turnover 15
Expected Cashflow 18
Expected Income Statements 21
Expected Balance Sheets 24
Chapter Five Law and Organizational Plan 30
Legal Entity 31
Required Licenses 31
Development plan 31
Contract 31
Scenario analyse 32
Bibliography 33
Appendix One Employee Contract 34
Appendix Two Peer assessments about Pieter de Kroon 38
Appendix Three Peer Assesments about Floor Lindelauff 42
Appendix Four Peer Assesments about Sion Marx 46

Summary

After having done all our field and desk research we are very confident in our company and its success.
We believe we have found the right marketing mix to appeal to our target group (fashionably aware customers between 25 and 60 years), who are interested in culture.
The following research questions have been answered.

-What profit margin will be best for our products; meaning it will be profitable enough and the prices will not be unreasonably high?

We have determined our profit margin at 35%. This should be enough to cover our costs and to make a good profit. We also believe that with this profit margin, we have exactly the prices we want for our target group. We want to be an exclusive company, so we also want exclusive prices.
-What costs can we expect in the daily operation of our company?
-What sort of income can we expect during the daily operation of our company?

We have formulated a balance, income statement,...