Words of Wisdom:


The History of the Apple Log

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Seeing is Believing

An Introduction to Visual Communication

Sherman McFarland

CGD 218

June 23, 2010

Seeing is Believing

The Evolution of the Apple Logo

      According the web site (http//www.edibleapple.com/the-evolution-and-history-of-the-apple-logo/) “Steve Jobs founded and started the Apple Computer with Woz and Ron Wayne in 1976.   Ron Wayne was the designer of the original Apple Logo.   This logo was produced in pen and ink. As the lower logo (all of the pictures representing the evolution of the Apple Logo were copy and pasted from the website http//www.edibleapple.com/the-evolution-and-history-of-the-apple-logo/) presents the APPLE circled by a white border. Our eyes are drawn to the APPLE.   [pic]

      Original Apple Logo – 1976

The apple is the focal point and name of the company.

Steve Jobs thought this might be difficult to mass reproduce in miniature and one year later, after Ron Wayne left, Steve commissioned the Regis McKenna Advertising Agency to create a logo that would be more suited to what his vision for the company would be.   He wanted a logo that would be reproducible in miniature.   After a ton of money the Regis McKenna Advertising Agency presented Steve Jobs with the now iconic Apple Logo”.

      Seeing is Believing

      The Rainbow Apple

      This iconic logo is the most enduring logo.   When most people see this discolored rainbow apple which is missing one bite, with the green on top, the first thought in most minds are the Apple Computers.   This logo has endured from 1976 – 1998. (http://www.edibleapple.com/the-evolution-and -history-of-the-apple-logo/).   We recognize Rob Janoff as the designer whose idea gave us the Rainbow Apple Logo (http://www.schoolvictoria.com/apple_logo_history).   Although, it was not sited in the documented body of work that was collected for this paper, Steve Jobs obtained the effect of saccades, (Berger, 2008, p.29.)   This is when the eye uses large eye movements as...


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