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Forrester Marketing Paper

  • Date Submitted: 03/06/2014 09:40 AM
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Ryszard Barnat, LLM., DBA, Ph.D. (Strat. Mgmt) Elements Of Strategic Management
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Forrester Marketing Paper
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The Nature And Value Of Strategic Management Strategic Management Defined Elements Of Strategic Management Key Terms In Strategic Management Purpose Mission Goals Objectives Strategy Tactics Policy Strategists The Scope And Dimension Of Strategic Management The Scope Of Strategic Management Dimensions Of Strategic Management The Strategic Decision Makers Top Management Other Managers And Staff Members Board Of Directors The Strategic Management Process Stages Of Strategic Management Strategy Formulation Strategy Implementation Strategy Evaluation And Control Strategic Management Models Andrews' Models Glueck's Model The Schendel And Hofer Model The Thompson And Strickland Model Korey's Model Schematic Model Developing The Strategic Management Process Evolution Of Strategic Management Position Systems Real-time Systems Choosing The Management System For A Firm

Elements Of Strategic Management

Strategic management, as minimum, includes strategic planning and strategic control. Strategic planning describes the periodic activities undertaken by organizations to cope with changes in their external environments (Lester A. Digman) It involves formulating and evaluating alternative strategies, selecting a strategy, and developing detailed plans for putting the strategy into practice. Strategic planning consists of formulating strategies from which overall plans for implementing the strategy are developed. Strategic control consists of ensuring that the chosen strategy is being implemented properly and that it is producing the desired results. Based on Robert Anthony's framework, three types of planning and control are required by organizations: * Strategic Planning and Control - the process of...

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