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Forrester Marketing Paper

  • Date Submitted: 03/06/2014 09:40 AM
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Ryszard Barnat, LLM., DBA, Ph.D. (Strat. Mgmt) Elements Of Strategic Management
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Forrester Marketing Paper
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Elements Of Strategic Management

Strategic management, as minimum, includes strategic planning and strategic control. Strategic planning describes the periodic activities undertaken by organizations to cope with changes in their external environments (Lester A. Digman) It involves formulating and evaluating alternative strategies, selecting a strategy, and developing detailed plans for putting the strategy into practice. Strategic planning consists of formulating strategies from which overall plans for implementing the strategy are developed. Strategic control consists of ensuring that the chosen strategy is being implemented properly and that it is producing the desired results. Based on Robert Anthony's framework, three types of planning and control are required by organizations: * Strategic Planning and Control - the process of...


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